Create Your Small Business Success Story!

Thanks for stopping by! If you are looking for better ways to grow your small business, I am here to help! Building a business is hard work, but there are lots of great resources to help you along the way. And I want to help you create your own success story!

I look forward to connecting with you!


Interview with Editor-in-Chief at GoDaddy, Shawn Pfunder

photoEarlier this month I spoke at the South Palm Beach County Chapter SCORE conference at Lynn University.  I have been fortunate enough to participate in this awesome event for many years and every time gets better and better.  I love meeting all of the interesting entrepreneurs making time to discover new and effective ways to grow their small business.

This year was extra special because in addition to speaking, I also had the opportunity to interview Shawn Pfunder, Editor-in-Chief of GoDaddy!  There were three things I quickly discovered about him.  First, he is extremely passionate about helping small businesses grow.  Second, he is an unbelievably talented storyteller.  He kicked off the day with an inspiring keynote presentation that set the tone for the entire event.  And third, he is hilarious!

We sat down for a few minutes that day and had a fun conversation about some of the challenges small businesses face, how to choose the right domain name for your business and how to effectively leverage social media.  Check out my conversation with him here:

What did you like best about this interview?  Comment below and share your thoughts.  I would love to hear from you!

And special thanks to my good friend Dimitri, owner of Elina, Inc. for attending the event and shooting this video!

Why Sharing Your Story is Important

We all have a story.  You may not think yours is very interesting or worth sharing.  But I hope watching this TED Talk will change your mind.

When we feel the most alone and believe nobody in the world could image what we are going through, being reminded of the millions of people experiencing similar feelings can make all the difference.  It gives us a better understanding of what other people have gone through.  And it helps us put things into perspective.

I watched Dave Isay’s TED talk, Everyone Around You Has a Story the World Needs to Hear, while getting ready one morning last week.  It is brilliant!  And hearing some of the stories he shared actually brought tears to my eyes, which made it difficult to put on my eyeliner and finish my make-up. :)

But seriously, I immediately became a fan of Dave’s and StoryCorps!  Make some time to watch this amazing talk!

Are you inspired to have a conversation with someone you love?  Who is it?  And what will you ask them?

Here’s to your story!

How to Become a Morning Person (And Why It’s Good For Business)

I was recently listening to the audiobook What the Most Successful People Do Before Breakfast by Laura Rise & Shine! (1)Vanderkam.  It’s extremely short, but very powerful and I highly recommend it.  One of the habits she highlights is waking up early and completing the tasks that are top priority for the day.  I wasn’t surprised.  If you have read any articles on the habits of most successful people, you know as well as I do that getting up early always makes the list.

My morning routine includes waking up at 5:40am and heading to the gym to get a great workout. There is something so gratifying about accomplishing a workout and starting my day while many people are still dreaming.  By the time I get home, my mind is clear and focused, I feel amazing, and I could not be more ready for an awesome day!

When my friends discover my daily routine, many of them say they wish they could do the same, but unfortunately they are not a morning person. I laugh because I wasn’t either.  I didn’t love getting out of my nice comfy bed before the sun was out.  And there are still days I wake up and staying in bed sounds really nice.

However, at this point I am way too addicted to being productive in the morning and getting things done. So I guess you can say I’m officially a morning person…by choice.

And for those of you who are interested in waking up earlier to get more out of your day, I wanted to share just a few tips to help you break the cycle of hitting the snooze button.

1. Focus on the Outcome

I usually wake up before my alarm goes off. But on the mornings where that is not the case, when I hear that music, I wish I could turn back time.  I’m not going to lie, I do hit the snooze button every now and then.  But for the most part I get out of bed immediately so I don’t have time to talk myself into staying there a few more minutes.

Instead of focusing on how tired you feel or how cozy your bed is, think about how you will feel after you accomplish whatever it is you want that day.  For me, I think about the feeling I get when I’m walking out of the gym having already gotten a great kickstart to my day.

2. Create a Priority List

Have you ever asked yourself, “Where has the day gone?”, at the end of a day?  It’s happened to all of us.  Our goal is to be highly productive, but we start checking our emails, taking phone calls, maybe even grabbing lunch with a friend or coworker.  And before you know it, it’s 6:00pm and you feel like you haven’t accomplished anything.  We choose how we spend every day.  And without a rock solid priority list, it is too easy to allow our day to get away from us.

And a priority list is different than a to-do list.  We tend to fill our to do lists with more things than one can possibly get done in a day.  And when we don’t complete all of our tasks, we just feel bad about ourselves.  Set yourself up for success by creating a list of no more than 3 tasks you want to accomplish that day.

Creating this list helps you stay extremely focused.  It’s a great motivator for waking up early because you know exactly what needs to get done, and let’s be honest, it’s more likely you’ll actually get to those tasks in the morning before all of the craziness of your day begins.  My old business partner has two sons. As you can imagine, her house is quite hectic in the morning.  In order to get the most important things done first, she wakes up before everyone in her house, including her husband. This routine allows her to get the most important things done in her day before all of the interruptions start happening.

Having a priority list is also important so you don’t end up wasting your precious morning time. Waking up early simply to check your email and start getting lost on Facebook and Instagram, serves no purpose.  In fact, many successful people share the advice of not checking your email at all in the morning.  Check off one or two tasks from your priority list before diving into your emails and jumping on social media.

3.  Give it a Month

If you are a not yet a morning person, getting up at 5:00am or 5:30am won’t be easy.  But if you want to see real significant changes in your life and your productivity, make the commitment to start waking up earlier.  Understand that at first it may be a little bit rough, but be committed and give it some time.  Most of us have heard it takes 21 days to break a habit. Well, there is lot of other research that indicates it takes much longer than that.  It also depends on the person and the habit.  But I would say waking up early every day for an entire month, should at least put you on track to start this new lifestyle.  After thirty days, you should be seeing and feeling the benefits which should be inspiration enough to keep it going.

Waking up early and getting things doesn’t only feel amazing, but it’s also great for business. Whether you work for yourself or not, have a solid priority list and starting to get things done will help you become more productive overall.  When I used to work for the Boca Raton Chamber of Commerce, I loved getting into the office before anyone else.  It was quiet and peaceful.  And I definitely got more done in those couple of hours than I did when my team starting popping in and out of my office.

What about you?  Are you a morning person? What advice do you have to give those who want to get more out of their day?  And if you’re not yet a morning person, what are you going to do starting today to get your day started earlier?

7 Digital Marketing Tips to Grow Your Small Business

Diptic (3)This week I had the pleasure of speaking at Palm Beach State College’s Women’s Entrepreneur Network.  What an awesome group of women (and even a few men)!  I shared 7 digital marketing tips to help you grow your small business.

With so many options, it can be challenging to decide where to spend your marketing dollars.  But when you have the right strategy in place, you are sure to get results.  You can check out my presentation below.  And if you have any questions, please reach out to me so I can help.

Check out what some of the participants had to say about this presentation:

“Kate’s presentation was so comprehensive and understandable.  I really enjoyed it and learned a great deal.”
– Joan Greenberg, Regional Director, Manpower

“Kate’s presentation was awesome!  Her passion and enthusiasm for marketing is undeniable.  She is extremely knowledgable in all areas of digital marketing and makes it easy for business owners to understand.” – Deborah Bernard Lanford, FSBDC at Palm Beach State College

“Wow! Kate really knows what she is talking about.  My wife and I thoroughly enjoyed her presentation and were psyched to go back to our office to start implementing some of the strategies she discussed.”
– Bernard, Founder of B-Shock Sports & Youth Development, Inc.

“Amazing presentation!  I have had the pleasure of working with Kate in the past so I am aware of her skills as a marketing, but watching her in action speaking to this group was awesome!  Not only did she share great marketing tips, but she did so in a way that was very understandable and exciting.”
– Grace Joyce, Principal, Community Development Solutions.